Driven by Purpose

As a first-generation Mexican American designer, I’m excited to bring my UX/UI skills and unique perspective to projects that make a difference, especially for underrepresented communities. Driven to design intuitive, impactful interfaces that inspire and connect.

Education

B.F.A. in Communication Design, CUNY - New York City College of Technology, NY, US, 2022-2025

Dean’s List Honor's Recipient, GPA: 3.6/4.0

  • Focus on human-centered design, design thinking, and prototyping, with expertise in graphic design, brand identity, and campaign development.

  • Developed skills in creating illustrations, infographics, and cohesive visual strategies for diverse projects.

  • Relevant Coursework: Interactive Design, User Experience Principles, Digital Illustration

B.F.A. in Communication Design, CUNY - Borough of Manhattan Community College, NY, US, 2016-2018

GPA: 3.2/4.0

  • Studied a diverse range of subjects, enhancing foundational skills in critical thinking, communication, and problem-solving.

Experience

Augmented Reality Development and Digital Storytelling Extern, Snap Inc. (Formerly Snapchat), Remote, USA, September 2024 — Present

  • Developed 6+ AR lenses in Snap Lens Studio, integrating 2D/3D design and interactive storytelling to increase user engagement by 25%.

  • Utilized AR experiences and digital storytelling to create original marketing concepts, enhancing brand visibility and compelling user interaction by 20%.

Exhibit Design Research Intern, The New York Climate Exchange, New York, NY, June 2024 — August 2024

  • Conducted on-site research on Governors Island, assessing 15 potential sites for biomimetic architecture projects and collaborating with 2 museums for historical context; researched over 20 art installations to inform the design of the 'mound,' enhancing its cultural relevance and engagement.

  • Led prototyping for biosensors on the mound project, executing circuitry and Arduino sensor research on 3+ prototypes under faculty supervision, establishing foundational groundwork for future technologies.

Project Intern, Art Beyond Sight, New York, NY, October 2023 — May 2024

  • Collaborated on the "Access for All" project at Art Beyond Sight, contributing to implementing accessible design features, thereby improving inclusivity by 75%

  • Contacted 10+ city council members for funding applications, maintained detailed outreach records, and confirmed form requirements, ensuring accurate documentation and contributing to vital funding for the organization.

Graphic Design Intern, B. Stuyvesant Champagne , New York, NY, January 2023 — August 2023

  • Spearheaded the design of a 4-mini champagne bottle package, achieving an 85% efficiency rate through strategic planning and user feedback analysis, which contributed to a 13% increase in sales.

  • Enhanced user engagement by 70% through the development of flyers and signage using Adobe Creative Suite, incorporating usability testing to optimize design effectiveness and elevate customer satisfaction.

UX Researcher, CUNY - New York City College of Technology , New York, NY, December 2022 — January 2023

  • standards by ensuring informed consent and understanding of the interview processes. This fostered trust and cooperation by 95%, driving the pool of high-quality data.

  • Identified trends and insights through empathy maps and research notes, incorporating user empathy into data analysis, thus enhancing the depth and accuracy of findings by 80%, providing valuable insights for decision-making.

Peer Mentor, CUNY - New York City College of Technology , New York, NY, JAugust 2022 — December 2022

  • Addressed user needs through empathetic support and guidance, guiding City Tech 101 Workshop participants and demonstrating a strong commitment to user-centricity and personalized assistance.

  • Fostered cross-disciplinary collaboration and cohesion by participating in training sessions and weekly meetings to advance program initiatives, while working collaboratively and contributing to the overall success of initiatives.

Skills

  • Proficient in Figma, Adobe Creative Suite, and Augmented Reality Softwares

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Personal qualities

  • Creative and innovative thinker with a keen eye for aesthetics.

  • Strong communicator, capable of effectively articulating design concepts.

  • Collaborative team player with a positive attitude.

  • Passionate about staying current with technology and design trends.

  • Empathy-driven designer with a passion for inclusive, user-centered experiences.

Interests

  • Staying abreast of the latest trends in technology and design.

  • Reading, especially psychology and self-help books

  • All things cat-related

  • Sketching both in digital and tradtional art

Interested in connecting?

Let’s talk projects, collaborations, or anything design (or about kitites)!

Interested in connecting?

Let’s talk projects, collaborations, or anything design (or about kitites)!

Interested in connecting?

Let’s talk projects, collaborations, or anything design (or about kitites)!

Copyright 2024 by Franchesca Salas

Copyright 2024 by Franchesca Salas

Copyright 2024 by Franchesca Salas